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Digital
Practice Overview
Technology has transformed the communications industry. Organisations and marketers can no longer control the message, but must instead focus on conversations and learn how to listen, participate and influence with transparency and authenticity.
While adaptation of digital technology varies across Europe, the differences lie principally in the speed of adaptation. All markets are embracing the Internet, search, blogs, consumer generated media, social networks, mobile messaging and digital video to varying degrees and all markets recognise the importance of these new communications trends and tools.
In a time of dramatic and fast-paced change, Burson-Marsteller provides clients with expert strategic digital consulting and coaching. We guide clients to targeted and appropriate digital tactics that are integrated into the overall strategy to best achieve their communications goals. We ensure that our clients excel in a new world of communications driven by word-of-mouth that has been vastly accelerated by technology.
Burson-Marsteller’s European Digital Practice understands the digital revolution and we have a proven track record of showing clients how to embrace it and use it to build deeper engagement and loyalty with stakeholders.
Our Approach
Interactive reputation management:
- Digital communications strategy
- Online monitoring
- Online research & surveys
- Online PR
- CEO & executive positioning
- Crisis and issues management
- Internal communications
- Public affairs
Online image shaping
- Website design & development
- Blog development
- Multimedia development
- Online communities
- Online events & launches
- Online advertising
- Email marketing
- Word of Mouth marketing
- Content distribution
- Search marketing
Digital business management
- Measurement & evaluation Digital dashboards
- Education & training
- Content Management
- Client extranets
- Hosting
EMEA Practice Leadership Team
|
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Switzerland |
 |
Daniel Jörg |
| Practice Leader |
| +41 313567362 |
| send email |
|
Daniel Jörg
Practice Leader
+41 313567362
send email
|
|
Denmark |
 |
Mikkel Andersen |
| www.twitter.com/Mikkel81 |
| +45 3332 7878 |
| send email |
|
Mikkel Andersen
www.twitter.com/Mikkel81
+45 3332 7878
send email
|
|
Germany |
 |
Bernd Schönwälder |
|
| +49 (0)69 2 38 09-98 |
| send email |
The Netherlands |
 |
Jorg Kemper |
|
| +31 20 5795964 |
| send email |
Norway |
 |
Bjornar Solvik-Jensen |
|
| +4723164500 |
| send email |
Spain |
 |
Cristobal Fernandez |
|
| +34 91 3846729 |
| send email |
Spain |
 |
Monica Perpina-Robert |
|
| +34 93 201 10 28 |
| send email |
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