Burson-Marsteller, a leading global public relations and communications firm, announced today that it has agreed to acquire a majority stake in the Finnish communications consultancy Pohjoisranta. Headquartered in Helsinki, Pohjoisranta has been Burson-Marsteller’s exclusive affiliate partner in Finland since 2006 and will now become a full member of the network as Pohjoisranta Burson-Marsteller.

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Did you know that Pantone has been designating a specific colour to every year since 2000? Last year it was Honeysuckle, a dynamic, reddish pink chosen to “embolden us to face everyday troubles with verve and vigour... It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.” In that respect, Pantone was onto something, as 2011 was nothing if not challenging for many parts of the world: Japan, Greece, Pakistan and Turkey, to name but a few. This year, it’s a more cheering shade of orange: Tangerine Tango, to be precise. According to Pantone, this “spirited reddish orange continues to provide the energy boost we need to recharge and move forward.” So, with thanks to TrendWatching, let’s take a look at what might be some of the bolder highlights of the year ahead and what amber alerts are looming.

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